Jakościowe metody badań marketingowych : jak zrozumieć konsumenta / Dominika Maison.

By:

Maison, Dominika (1966- )

Contributor(s):

Wydawnictwo Naukowe PWN [Wydawca, nakładca]

Material type: Text

TextPublication details: Warszawa : Wydawnictwo Naukowe PWN, 2010.Description: 287, [1] s. : il. ; 24 cmContent type:

Tekst

Media type:

Bez urządzenia pośredniczącego

Carrier type:

Wolumin

ISBN:

9788301164249

Subject(s):

Discipline:

Zarządzanie i marketing

NUKAT: xx001871943Inne nry kontrolne: (OCoLC)751215496

Holdings
Item type	Current library	Call number	Status	Barcode
Books (1951-)	BUIK Magazyn	159988x (Browse shelf(Opens below))	Available	159988

Total holds: 0

Indeks.

Publikacja jest adresowana do studentów i wykładowców marketingu, zarządzania, ekonomii, psychologii, socjologii, stanowi także ważne źródło wiedzy dla praktyków - pracowników firm realizujących badania marketingowe i pracowników działów marketingu zlecających te badania.

Maison, Dominika

Field of activity: Nauczanie akademickie.
Field of activity: Psychologia.
Field of activity: Psychologia społeczna.
Associated group: Uniwersytet Warszawski.
Authority record control number or standard number: http://nukat.edu.pl/aut/n 93081332
ORCID: 0000-0002-8946-7517
VIAF ID: 101951954
Occupation: Nauczyciele akademiccy.
Authority record control number or standard number: http://nukat.edu.pl/aut/s 97050877
Occupation: Psycholodzy (kobiety).
Authority record control number or standard number: http://nukat.edu.pl/aut/s 95011298

Wydawnictwo Naukowe PWN.

VIAF ID: 133664372

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.
Cookie	techaro.lol-anubis-auth	Anubis (https://anubis.techaro.lol/docs/) anti bot administrative information	One week	Contains answer to Anubis PoW challenge