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Dlaczego przekaz reklamowy bywa niebezpiecznie skuteczny : Współczesny język reklamy na płaszczyźnie werbalnej, niewerbalnej, wizualnej i audytywnej a wybrane techniki manipulacji i perswazji / Adam Girzejowski.

By:

GIRZEJOWSKI, ADAM

Material type: Article

Article

Article In: Filologiczne konteksty współczesności : język i dydaktyka. Rzeszów : Wydawnictwo Uniwersytetu Rzeszowskiego, 2011

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